To communicate their business- To be able to see in an instant what would normally take hours to gather information on, write formulas, and compile all of that together just to make a single evaluation.
They are not getting their message across. They want more customers, more interactions, more results.- They want to be able to predict what changes may occur sooner with past data, and then take action using that analysis.
They feel like they aren’t being heard. They aren’t being seen. Their message seems invisible to the outside world.
Be seen and heard. Be understood. “Understand and be understood.”
20 years of data visualization experience, NASA, Pentagon, Yale.
Show their data.- Providing insight into their data and information will help open their minds to solutions or ideas they may have not considered, or considered and didnt see the unique, or ultimate value in. By using the visual aspect of charting they can quickly gain an understanding of what the real translation from the data is and what it says. Its like turning hieroglyphics into english.
send data with description- Invite the prospective client to upload a sample of data for free. Button says- “Click here to go from data to English”
more engagement:
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text.
40% of people will respond better to visual information than plain text.
93% of communication is nonverbal
High quality infographics are 30x more likely to be read than plain text
If a scientific claim is presented in pure words or numbers, 68% of people will believe that the information is accurate and truthful. But if you put a simple graph with the claim, the number rises to 97%
The Wharton School of Business found that while only half of an audience was convinced by a purely verbal presentation, that number jumped to over two thirds when visuals were added
The same Wharton School of Business study found that the use of data visualizations could shorten business meeting by 24%
Managers in organizations with visual data recovery tools are 28% more likely to find timely information than those who rely on managed reporting and dashboards – (Source: Tableau)
What’s more, 48% of these managers can find the data they need without the help of I.T. staff – (Source: Tableau)
Companies with the most advanced analytics capabilities are:
2x more likely to be in the top quartile of financial performance within their industries
2x more likely to use data very frequently when making decisions
3x more likely to execute decisions as intended
5x more likely to make decisions much faster than market peers(Source: Bain & Company)
A business intelligence with data visualization capabilities will offer an ROI of $13.01 back on every dollar spent – (Source: Nucleus Research)
32% of marketers say visual images are the most important form of content for their business, with blogging in second (27%).
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy.
Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.
Infographics can increase web traffic by up to 12%.
Infographics have had the biggest increase in usage among B2B marketers in the last four years — now at 65%.
People following directions with text and illustrations do 323% better than people following directions without illustrations.
Tweets with images receive 150% more retweets than tweets without images.
In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images.
Facebook posts with images see 2.3X more engagement than those without images.
Over 80% of pins are re-pins compared to 1.4% of tweets retweeted.